Sales process is not about how you sell but how the customer buys.
Every company needs a sales process, right? Well, sort of. The sales process inside most firms look something like this:
Present a product.
Demonstrate the product.
Propose a purchase.
Close the deal.
There’s only one problem: this kind of sales process never works.
Here’s why. Customers don’t want you to sell anything to them. Customers have their own idea about how they want to buy something.